In this video 'Nasty girl' by Notorious B.I.G and various artists, notice the use of mainly dark colours from the performing artists. The females are wearing fairly revealing clothes to bring out the 'sexy' factor normally associated with hip-hop. There's an atmosphere of wealth due to all the jewellery, expensive drinks and expensive clothes. There are many more females than males to show the boasty, glamarous lifestyle the music artists are living. They're dressed in either urban clothing such as hoodies, t-shirts with extravagant logos, jewellery, designer jeans and shoes; Or they are dressed in expensive formal wear, such as silk shirts and suits. The characters are making braggadocious or aggressive hand signs towards the camera while and while they are not rapping/singing which also brings out the 'gangster' feel to the hip-hop genre.
This video is quite different compared to the first video, however there are many similarities. The artist drake is dressed in all black nike clothes in the majority of the scene, as a way to show the expected 'gangster' feel to Hip-Hop and as a way to advertise the clothing-based company 'Nike'. He is surrounded by a large group of dark skinned males also wearing all black, who stand completely still while drake is rapping around them. They create an intimidating feel to the video, yet the fans are intertained by drake. Though there are no females in this video, there are signs of wealth with expensive clothing and jewellery. The scenes where Drake is on the American football field with his name in lights in the background also shows wealth as it would've been expensive to rent the field and use the screens and customize them. These scenes of Drake sitting at the table with his friends also show wealth with the expensive cashmere clothing and expensive bottles of wine and champagne at the table. It is clear that wealth and gangsters are representations of the Hip-Hop genre.
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