I had three possible names for my music magazine. These included:
• ILL (ILIVELIFE)
• TURN
• HHW (HIP HOP WORLD)
Out of the three names I have chosen ‘ILL’. The reason for this is that I feel it is the most creative of choices. It isn’t too forward/blunt and is abbreviated into a slang term usually associated with hip hop which shows the relationship between the title and then genre.
My music magazine will be about all the happenings in the hip-hop world today (although all stories will be artificial, artists names will be used). It will cover interviews, exclusives and give consumers the chance to win competitions such as winning a free music video.
I plan for the majority of the magazine to hold the colour scheme of red and white. However, the front page background of my magazine will be dark due to the ‘dark/gangster’ feel that is usually associated with the hip hop genre. The positioning of the masthead will be at the top of the magazine, underneath the strapline and it will take up the whole width of that section. I plan to use the font “Impact” with the ‘I’ in ‘ILiveLife’ to be a lower case ‘I’ and to be white, while the ‘Live Life’ will be in red with a fairly thin white stroke around it. The ‘ILL’ logo will then slightly cover the ‘I’ and the strapline will be above. This can be seen in the image below.
I have planned for the main image of my magazine to be an image of a male aged between 15 & 20 holding/using/being close to any type of musical equipment such as a microphone or headphones etc. and dressed in urban clothing. This is to make it clear that the magazine is music related, so it should catch the eyes of the audience.
Considering the image will be using many conventions of Hip-hop, I believe my target audience will find the image appealing. It clearly shows the music related equipment so the audience can immediately tell the main genre of the magazine which is music. The sub-genre is then clear due to the urban clothing and dark style of the magazine, which will draw the audience in.
I may include another image of a person showing the conventions of the hip-hop genre to make it clear and emphasise it. However this isn’t confirmed.
The target audience of my music magazine are hip hop fans and producers interested in modern day hip hop music, meaning majority of the consumers will be teenagers and young adults. It also broadens out to young music makers that want the chance to display their music. I know that this is my target audience as after my research I realised that it is majorly young people interested in modern day hip hop music. The ages would range from 13 - 19. When researching about my target audience i realised that people from this age and society use certain terms of slang which should be implemented into the language used in the magazine as a way to attract more customers; such as 'Ill' and 'Sick' instead of 'Good'.
The front cover will use no more than two fonts as to not make the magazine look too over-the-top. Using only two fonts will make the magazine a lot neater and more organised. It will range between the colours black, red and white and the audience should find them appealing as they are easy on the eyes and are dark colours.
My chosen fonts will depict the genre of the music magazine as the font I am using is bold and sans-serif which is also what the majority of hip-hop music magazines use. I found this out after my research.
